The most effective way to promote anything is by using social media to your benefit. Platforms such as Facebook, Instagram, Twitter, TikTok, Pinterest and even LinkedIn can be used to market your books. You can utilise these platforms to promote your work by posting snippets of the book or creating a short animated trailer about your upcoming publication.  Authors can interact with their audience by having fun challenges where they ask questions about the characters in the book. They can create content daily to interact with their audience and use these platforms to run ads.

Additionally, you can join Facebook groups for children's books, where you can promote your work for free. You can also promote your work by having Giveaways with signed copies of the books, which will increase engagement. You can also collaborate with social media marketing company, influencers and popular book bloggers with a huge niche following. This helps your work reach a newer audience through book reviews, features and sponsored posts.