Here, the traditional optical shop entered the fashion industry, adding a sense of trend to the ordinary myopia browline glasses, and in the face of the change of traditional glasses, decorative glasses also began to give their products other functions through the selection and innovation of materials.
In the display of glasses, the reporter found that many FMCG brands that originally made decorative glasses are also gradually making functional design changes for different consumer groups. For example, color-changing lenses with anti-blue and anti-ultraviolet functions are used, and even full-function eye care health glasses that can relieve dry eyes, astringent eyes, and eye fatigue by adding "black technology", as well as anti-light digital plain glasses that remove light pollution and effectively prevent light damage.
The reporter learned in the booth of a manufacturer specializing in the production of color-changing lenses that this year's full-true optics mainly promote "Hello color", which not only provides nearly 20 kinds of color-changing lenses in color, but also adds anti-blue light, anti-ultraviolet and other functions correspondingly, advocating the combination of fashion and pragmatism. At the same time, the booth staff explained to reporters, "Color-changing lenses can effectively block ultraviolet light, safe eye protection, and clear vision." In fact, these color-changing lenses are optical lenses that are not only suitable for decoration, but can also be used to help correct vision, such as this brown color-changing lens, which is mainly aimed at patients with high vision above 600 degrees, which can effectively improve visual contrast and clarity."
Mutual penetration leads the industry development
According to the glasses industry production data released by the Ministry of Industry and Information Technology in July, from January to May 2019, the national output of glasses was 380.283 million pairs, an increase of 15.5%.
With the improvement of consumption power, for the choice of glasses, consumers are no longer limited to correcting vision, in different occasions and even clothing matching, will choose a pair of glasses, consumption to drive the overall market of the glasses industry steady growth.
It is worth mentioning that the reporter online through the exhibition organizer China Eyewear Association released exhibition news that the exhibition is mainly for fashion young people. Some people in the industry said that with the younger consumer group, glasses have changed from vision aid to a fashion decoration that can not be ignored, and the mutual infiltration of traditional glasses and decorative glasses will promote the benign progress of the overall industry, and the future industry will launch more products that take into account fashion and practical, and meet the needs of consumers.