The glasses industry has been listed in the "Top ten profiteering industries" for many times. After experiencing the "verbal criticism" of consumers, is today's glasses industry "still booming"? This reporter hereby conducted a two-week undercover investigation, in order to tell people a real eyeglasses online cheap industry.

A booming market for eyewear is emerging.

In 2004 alone, the total output value of China's eyewear industry exceeded 16 billion yuan. According to statistics, there are about 300 million people in China wearing glasses (corrective refraction lenses), according to every three years to update a pair of calculations, the annual market demand of 100 million. And sunglasses and other fashion glasses also have a huge consumer group. Obviously, the eyewear market has become a huge pie.

And at the same time, in the eyes of the layman, the glasses industry is a "can not tell, unclear" profiteering industry, there is such a phrase: "20 yuan frame 200 yuan to sell you is to talk about human feelings, 300 yuan to sell you is to talk about friendship, 400 yuan to sell you is to talk about the market."

Huge cake, rich returns, the impression of the eyewear industry is always synonymous with profiteering. So, how profitable is China's eyewear market? Who benefits the most? Recently, our reporter made an unannounced visit to the retail, wholesale and production markets of glasses, trying to understand the current situation of the glasses industry by analyzing a complete industrial chain.

Perhaps the discovery is only the tip of the iceberg, but it is this small part, but it has made reporters shocked.

So what is the wholesale price of glasses?

The reporter got a price list provided by the manager, and found that for the memory titanium glasses frame of the domestic second-line brand, the wholesale price of the franchisee only needs 17 yuan, the retail price is 58 yuan, and for the memory titanium glasses frame of the domestic first-line brand, the wholesale price of the franchisee is 22 yuan, and the retail price is 160 yuan. However, there are also wholesalers that "Hui eye" is to play part of the price of glasses for show, Beijing Glasses City, a wholesaler who did not want to be named said that he wholesale a pair of memory titanium frames for a minimum price of 30 yuan.

After visiting a round of Beijing glasses retail and wholesale market, the reporter found that the pricing of glasses is fogginess, the composition of randomness is very large, a pair of ordinary memory titanium glasses frame, from wholesalers to retailers, it has experienced from 17 yuan, 30 yuan, 150 yuan and even 318 yuan of prices.

However, compared with domestic brands, the wholesale price and retail price of some international brands are relatively fixed. The reporter learned that international well-known brand agents usually give retailers a fixed guide price.

He also revealed that there is no shortage of fake international brands in the market, including in some famous shopping malls, and these fake brands are sold at the price of real brands, and their profits are difficult to estimate. In some strict shopping malls, businesses require retailers to issue customs receipts, quality inspection reports, agent authorization and other vouchers to ensure product quality.