SaaS (Software as a Service) companies now leverage Facebook for marketing purposes. This is primarily due to the direct and effective Facebook targeting, demographics, interests, behaviors, and custom audiences from website visitors and email lists to connect with potential users. Thus, a SaaS company could present an advertisement on the advantages and unique selling propositions of its software to draw targeted traffic into landing pages, where potential customers can register for trials, demos, or use their paid subscriptions. Benefits from SaaS Facebook Ads would include exceptional tracking and analytics, allowing SaaS marketers to measure the effectiveness of their campaigns, optimize the ad spend, and continuously refine their targeting for maximum return on investment.