India Lingerie Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 9.32% (2024-2032)
Market Size in 2023: USD 4.9 Billion
Market Size in 2032: USD 10.9 Billion
The India lingerie market is expanding quickly due to the growth of internet retail, growing disposable incomes, and greater fashion consciousness. According to the latest report by IMARC Group, the market size reached USD 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 9.32% during 2024-2032.
India Lingerie Market Trends and Drivers:
India lingerie market is changing due to shifts in consumer behavior. There's a growing demand for personalized lingerie. Women want products that match their unique body shapes and sizes. This demand prompts brands to expand their offerings. Meanwhile, online shopping makes it easier to find and order customized lingerie, bypassing traditional store limitations.
With advancements in technology, shopping experiences are becoming more convenient. Virtual fitting rooms and online recommendations help women find the perfect fit. This makes the process more satisfying.As we head into 2024, there’s an increasing focus on comfort and functionality. Women now want lingerie that not only looks good but also offers support. Global fashion trends are shaping choices in India.
Many consumers now prefer modern designs with traditional elements. This shift is making the Indian lingerie market more dynamic and competitive. Brands are innovating to meet diverse needs. Urbanization is also playing a key role in this transformation. More women in India are working and looking for stylish yet comfortable and practical lingerie. There's a growing emphasis on personal style and self-expression, especially in cities.
E-commerce has made it easier for women to shop for brands and styles from home. Lingerie now shows personality. Many want styles that match their unique taste. Global fashion trends make this easier to find. Brands feel the pressure to innovate. They offer more inclusive options for different body types and preferences.
Social media is significantly influencing India's apparel market. Influencers and celebrities are promoting brands and styles to their followers. This creates a quick feedback loop, allowing trends to evolve rapidly. Brands now use engaging content, tutorials, and behind-the-scenes looks to showcase products.
This makes shopping more interactive. Celebrity endorsements heavily influence buying decisions. Many women aim to emulate their favorite stars. There's a growing demand for stylish, high-quality lingerie that reflects online lifestyles. This trend will continue. More brands are turning to digital marketing to reach audiences. There's also a rise in demand for sustainable and ethical lingerie brands.
Consumers are becoming more environmentally conscious. Brands are responding by using organic cotton, recycled materials, and cutting waste. Shoppers want to know how products are made and their social impact. This push for transparency is significant. Brands focusing on sustainability and ethics are seeing higher sales. This trend is changing the lingerie market. Even traditional brands are now adopting sustainable practices to stay competitive.
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India Lingerie Market Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Breakup by Material:
- Cotton
- Silk
- Satin
- Nylon
- Others
Breakup by Price Range:
- Economy
- Premium
Breakup by Distribution Channel:
- Mass Merchandizers
- Specialized Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East and Northeast India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=4579&flag=C
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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