North America Hand Sanitiser Market Outlook

According to the report by Expert Market Research (EMR), the North America hand sanitiser market size stood at USD 2046 million in 2023, expanding at a CAGR of 52.40% from 2019 to 2024. Due to the global outbreak of COVID-19 and increasing hygiene concerns, the market is expected to witness healthy growth from 2025 to 2034.

Hand sanitisers have become essential in personal care due to their effectiveness in killing germs and bacteria and their convenience. These antiseptic solutions combat the spread of pathogens and viruses, typically available in gel, foam, or liquid forms containing alcohol (ethanol or isopropanol) as the active ingredient. Non-alcohol-based hand sanitisers, using substances like benzalkonium chloride, are gaining traction for their non-drying properties and effectiveness.

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The primary driver of the North America hand sanitiser market is the significant increase in health consciousness among consumers, particularly due to global health crises. This shift has entrenched hand hygiene as a regular personal practice, supporting sustained demand for hand sanitisers.

Technological advancements in product formulation have significantly contributed to market growth. Innovations that increase the effectiveness of hand sanitisers while improving skin compatibility and scent have attracted a broader consumer base. Enhanced formulations offering added benefits such as moisturization and vitamin enrichment have particularly appealed to health-conscious consumers.

Regulatory support and recommendations have also aided market expansion. Recommendations by health organizations such as the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) to use hand sanitisers as a preventive measure against infections have played a crucial role in product adoption. Additionally, regulatory approvals have streamlined the market, making it easier for new entrants to introduce innovative products.

The expansion of retail infrastructures and the exponential growth of e-commerce platforms have made hand sanitisers more accessible. The convenience of online shopping, coupled with the ability to quickly compare different products, has significantly boosted sales.

The COVID-19 pandemic has heightened public awareness about the importance of hand hygiene as a primary preventive measure against viruses and bacteria. This awareness has evolved into a long-term habit among consumers, significantly impacting market share.

As the market progresses towards 2028, it is expected to continue expanding, driven by ongoing innovations, increased consumer health awareness, and the integration of hand sanitisers into daily hygiene routines. Companies focusing on sustainable practices and consumer-centric innovations are likely to capture larger market shares and lead the market.

The market is on a robust growth trajectory, driven by health concerns and hygiene practices. As it evolves, stakeholders need to address challenges such as environmental impact and supply chain efficiency to sustain growth and remain competitive. The focus on innovative, consumer-friendly products and sustainable practices will be key to capitalizing on the expanding market opportunities.

North America Hand Sanitiser Market Segmentation

The market can be divided based on form, type, formulation, end use, distribution channel, and country.

Market Breakup by Form

• Gel
• Liquid
• Foam

Market Breakup by Type

• Alcohol Free
• Alcohol Content 50
• Alcohol Content 50-70
• Alcohol Content > 70

Market Breakup by Formulation

• Alcoholic
  • Ethanol
  • Isopropyl Alcohol
  • N-Propanol
• Non-Alcoholic
  • Benzalkonium Chloride
  • Triclosan
  • Others

Market Breakup by End Use

• Hospitals
• Household
• Restaurants
• Others

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Drugstores
• Online
• Others

Market Breakup by Country

• United States of America
• Canada

Competitive Landscape

The EMR report examines market shares, plant turnarounds, capacities, investments, and mergers and acquisitions of leading companies in the North America hand sanitiser market. Major players explored in the report include:

• The Procter & Gamble Company
• S. C. Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Unilever PLC
• Reckitt Benckiser Group PLC
• Others